As Mazda completes its metamorphosis into a premium brand, the hallmarks of the brand become ever more visible. Mazda’s unique and powerful design philosophy has become a clear differentiator in its products, its retail spaces, its collateral material and its motorsports expression.Mazda’s design philosophy, known as KODO design, is based...

Mazda prototype team in action near North American Corporate Headquarters The Toyota Grand Prix of Long Beach has been a favorite of fans and competitors for more than four decades. The shimmering ocean... the palm trees... plus the yachts, blaring sunshine and all of the beautiful people will be joined...

The Mazda Prototype team has unveiled the official liveries that the two Mazda RT24-P cars will carry in the 2017 IMSA WeatherTech SportsCar Championship. The No. 55 car features Mazda’s Soul Red color as it has in past seasons, while the No. 70 car will carry another of Mazda’s featured...

The veil of secrecy surrounding the appearance of the Daytona Prototype international (DPi) cars has finally been lifted. The Cadillac DPi-V.R that Wayne Taylor Racing and Action Express Racing will pilot in the coming season was announced last week and Tequila Patrón ESM’s DPi plans were made public back in...

Mazda became the first Daytona Prototype international manufacturer to unveil its 2017 entry at the L.A. Auto Show on Wednesday.The new Mazda "RT24-P" (Road To 24-Prototype) model also carries the dreams of all those within the company determined to become the first champion of the DPi era once the Rolex...

North American special trim level introduced at New York International Auto Show features some key performance goodies. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO—Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from...

Mazda celebrated the unveiling of the fourth generation Mazda MX-5 on Wednesday together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The...